Is Your Website Damaging Your Reputation?

Pushing the “publish” button to launch a new website for your business can be a moment of excitement—and relief. That’s because designing and creating a new website usually ends up requiring a lot more time than first anticipated.

For this reason, it’s no surprise that after a new website launches, business owners sometimes go months without revisiting their own websites. The inclination is to wipe your hands free and get back to managing and growing your business. And that’s where the problems often begin.

Broken hyperlinks emerge. Outdated blog posts give the impression that nobody is minding the store. And in some cases, embarrassing mistakes that were not caught and fixed before the website launched go undetected.

The importance of ensuring your website remains up to date and error-free cannot be overstated. If potential customers visit your website and see mistakes and outdated information, you’ll be making a poor first impression. In our experience, we often come across recently launched websites that are rife with spelling errors, missing or incorrect punctuation, sloppy writing, and broken hyperlinks.

It’s really not surprising when you think about it. When you are trying to communicate about yourself and the value of your business, it’s easy to get so immersed in the project that you lose objectivity and the ability to spot mistakes. Moreover, if you have hired a development firm to create your website, they may be eager to wrap up the project and collect their paycheck. As a result, embarrassing mistakes can sometimes be embedded in your new “improved” website, often on the home page!

To ensure you get the proper return on investment for your website, consider hiring an objective third party to review your new site before it launches. If the site has already launched, it still makes sense to review it and fix any mistakes.

An experienced proofreader can provide a fresh perspective that “insiders” often lack. A comprehensive website review detects and fixes the following mistakes:

• Incorrect spelling, grammar, and punctuation
• Missing words or pages with too much copy
• Confusing page navigation
• Broken hyperlinks
• Contact pages that don’t work
• Images that are blurry or don’t display correctly
• Websites that are not secure (https vs. http)

If you’re not confident that your website is error-free, contact us for a comprehensive website review by an objective proofreader.